Farmacija

Market access in Pharmaceutical industry

Published by on 15. 7. 2024

Market access in the pharmaceutical industry refers to the processes and strategies employed to ensure that a pharmaceutical product is available, affordable, and reimbursed within a healthcare system, allowing patients to access and benefit from the medication. It involves navigating complex healthcare environments, addressing regulatory requirements, and establishing partnerships to ensure that a drug reaches its […]

What is Market access in pharma?

Published by on 6. 2. 2024
What is Market access in pharma?

Market access in the pharma industry involves navigating a complex landscape of regulations, payer policies, and healthcare provider preferences to ensure that patients can access and afford medications. One of the primary challenges in market access in pharma industry is obtaining regulatory approval for new drugs. This process involves extensive clinical trials and submission of data […]